In Jain Dharma, the principle is very clear:

मुख्य आराध्य (main focus of worship) = केवल पंच परमेष्ठी Arihant, Siddha, Āchārya, Upādhyāya, Sādhu–Sādhvi. Devi–devtā, kuldevi, śāsan-rakshak devī–devtā are always secondary.

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1. Jain view of devi–devtā

• In Jainism, all devi–devtā are still saṁsārī jīva (worldly souls).
• They are in dev gati, enjoying good karmic results, but not liberated.
• So they cannot give moksha, and finally they themselves have to practice dharma to be free.

Therefore:

• We may show them respect (vinay) as higher beings.
• But we must not think, “They will remove my paap and give moksha just by blessing.”

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2. Kuldevi / Gramdevī etc.

About kuldevi / kuldev, gramdevī:

Allowed, if and only if:

• No animal sacrifice, no alcohol, no himsā.
• No fear-based belief: “If I don’t do this, devi will get angry and harm us.”
• No business-type thinking: “I’ll give this offering, you give me money, job, child, etc.”

From Jain drishti:

• You may politely bow as a family tradition, but
• Do not keep them above or equal to Panch Parmeshti.
• Do not break basic Jain principles (ahiṁsā, satya, aparigraha) for any kuldevi.

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3. Śāsan-rakshak dev–devī

Both Śvetāmbara and Digambar traditions accept śāsan-devtā / śāsan-devī (e.g. Padmāvatī, Chakreśvarī, etc.) as:

• Protectors of Jin-śāsan (the Jain order),
• Upāsya only as sevak of Tirthankar, not as supreme.

Bhakti towards śāsan-devī–devtā is:

• OK if the bhāv is:

- “You are sevak of Jina; may I also remain firm in Jin-dharma.”

• Not OK if:

- We expect them to cancel our karma, give worldly miracles while we don’t follow dharma.

Śvetāmbara and Digambar both do such bhakti in their own style, but all āchāryas insist: moksha is only by self-effort with Right Faith–Knowledge–Conduct.

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4. Who should Jains primarily pray to?

Jain śāstra is very direct:

• Develop Aśaraṇa-bhāvanā – “Ultimately, no one else is my refuge except my own śuddha ātmā, guided by Jin-vani.”
• True Jain prayer = gunānusandhān – remembering and praising the guṇa of:

- Arihant - Siddha - Āchārya - Upādhyāya - Sādhu–Sādhvi and wishing: “May such virtues arise in me.”

You can read a simple explanation of Jain prayer here

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5. Practical, simple guideline

1. Daily main pūjā / namaskār – keep for:

- Navkār Mantra, Tirthankar bhakti, Panch Parmeshti.

1. If family goes to kuldevi / dev sthal:

- Maintain ahiṁsā. - Do not ask for worldly favours as main goal. - Internally remember: “Real refuge is Panch Parmeshti and my own right effort.”

1. If doing śāsan-devī upāsanā:

- See them as sevaks of Jina, not as supreme gods. - Use that bhakti to increase śraddhā in Jin-vani and in samyak-darshan.

Summary: Jains may respectfully bow to devi–devtā, kuldevi, śāsan-rakshak devī–devtā, but central worship, faith and refuge must be only in Panch Parmeshti and in one’s own spiritual effort.