In Jainism, kesar pooja (saffron anointment or offering) is considered a devotional practice. It is commonly performed as part of rituals honoring Tirthankaras and other revered beings. The act of performing kesar pooja is symbolic of purity, devotion, and the aspiration to imbibe virtuous qualities.

The "worth" of kesar pooja in Jainism is not measured by material gain, but by the spiritual intention and humility with which it is performed. Jain philosophy emphasizes that rituals, when done with genuine devotion, can help cultivate inner purity, reduce attachment, and foster a sense of reverence. However, Jain teachings also remind followers that true spiritual progress depends on right faith (Samyak Darshan), right knowledge (Samyak Gyan), and right conduct (Samyak Charitra).

Thus, if kesar pooja is performed with sincere devotion and understanding, it can be spiritually beneficial. However, it should not be seen as a substitute for the core principles of Jainism, such as non-violence (ahimsa), truthfulness (satya), and self-restraint (samyam).