Answer

In Jain Dharma, the likely atichār connected with worshipping Gotradev/Gotradēvī, doing naivedya, or observing practices like Dhanteras is generally understood under the vow of Samyaktva / Darshan-vrat, especially the fault of turning toward non-Jain or worldly devotional practices with desire for material gain.

More specifically, it may relate to:

• Dev-mūḍhatā — wrong belief or delusion regarding deities.
• Laukik dev-pūjā with worldly desire — worshipping worldly or clan deities for wealth, protection, prosperity, removal of obstacles, etc.
• Āśātanā of right faith — weakening one’s refuge in Arihant, Siddha, Guru, and Dharma.

Explanation

In Jain Dharma, reverence is directed toward:

• Arihant Bhagwan
• Siddha Bhagwan
• Āchārya, Upādhyāya, and Sādhu-Sādhvī Bhagwant
• True Jain Dharma

The purpose of Jain worship is not to ask for money, success, protection, or worldly favors, but to develop:

• Samyak Darshan
• Humility
• Vairāgya
• Purification of karma
• Progress toward moksha

So, if someone worships Gotradev, offers naivedya, or performs Dhanteras rituals with the belief that a worldly deity will grant wealth, protection, business success, or family prosperity, that becomes spiritually problematic from a Jain viewpoint.

That kind of act is usually classified as a fault of right faith, especially Dev-mūḍhatā.

Spiritual Understanding

Jain Dharma does not deny that heavenly beings or worldly deities may exist. However, they are still within saṃsār. They are not liberated. They cannot give moksha.

Only the path shown by the Jina leads to liberation.

Therefore, depending on worldly deities for prosperity or protection can weaken one’s spiritual focus and attachment to the true refuge.

Takeaway

Worshipping Gotradev, doing naivedya, or observing Dhanteras for worldly gain is generally considered an atichār of Samyaktva/Darshan-vrat, especially connected with Dev-mūḍhatā.

A Jain should keep firm faith in Arihant, Siddha, Guru, and Dharma, and perform religious acts for inner purification, not worldly desires.