Answer

In Jain pooja, it is generally better not to touch the cheeks or face of the Tirthankar Bhagwan’s Murti casually or unnecessarily.

If the pooja ritual specifically involves touching or applying something to the Murti, it should be done only as per proper Jain tradition, with clean hands, devotion, and guidance from the temple rules or a knowledgeable person.

Explanation

A Jain Murti represents the Arihant Parmatma, who is worshipped with great reverence. During pooja:

• Touching should be done respectfully and only where the ritual permits.
• The face of the Murti, including cheeks, should not be touched casually.
• One should avoid any action that may appear playful, careless, or disrespectful.
• Temple maryada should always be followed.

In many Jain temples, devotees perform pooja by offering water, sandalwood, flowers, rice, etc., but unnecessary touching of the Murti is discouraged.

Spiritual Understanding

Jain pooja is not about physical contact with Bhagwan, but about developing:

• vinay — humility and reverence,
• bhakti — devotion,
• shuddh bhav — pure inner feelings,
• and inspiration to follow the path of Arihant Bhagwan.

Takeaway

You should avoid touching the cheeks of the Murti unless it is clearly part of the accepted ritual in that temple. When in doubt, follow the temple’s maryada and ask a knowledgeable Jain person there.